Meninas em Campo is a non-profit initiative whose main goal is to strengthen the autonomy of young women through sport. We worked with them to create a visual language that represents the project's core idea, to support women's football today in order to build a better society tomorrow.
Branding, Web, Social
Meninas em Campo
Branding, Web, Social
Meninas em Campo, witch literally means "Girls in the Pitch", is a non-profit initiative that aims to enrich womens' role in society through sport, education and human development. In 2022, the project supports more than 300 girls from 9 to 17 years old, using football as a catalyst for the development of socio-emotional skills and the expansion of individual and collective awareness.
To express Meninas em Campo's essence, we created an objective and youthful visual language connected to football's universe. We chose a diverse and vibrant color palette to convey energy and strength in clean compositions. The symbol has a simple arrangement that places women's soccer teams in a leading position, elevated by a radial and positive element that represents the transformation of girls into women, and points out to a future with more opportunities.
Using expansive and energetic elements, we seek to turn Meninas em Campo into a project that breathes football, but that also represents all the possibilities that the game brings to life.
Credits
Design and Art Direction
Juliana Verlangieri, Murilo Fonseca
Illustration
and Motion Design
Juliana Verlangieri
Photography
Arnold, Meninas em Campo