Melina Romano is an architecture and design studio located in São Paulo. With a multidisciplinary approach, the studio uses emotional design to combine functionality and well-being experiences.
Branding, Web
Melina Romano
Branding, Web
Melina Romano creates residential, commercial, and hospitality projects with an emotional approach and conceptual depth. In addition to architecture and interior design, the studio also engages in furniture creation, content curatorship, and organizing experimental events and workshops.
To unify such diverse practices, we developed a streamlined visual identity that allows project photographs to always stand out. The brand’s relationship with images enables the logo to either frame or embrace the projects. The neutral color palette seeks timelessness, while a strong blue establishes a connection with the studio’s iconic pieces. The different disciplines are distinguished by different colors, an effective feature particularly on the website and social media applications.
The goal of the visual identity project is to prepare the studio for a new phase, where each discipline has its own place within the Melina Romano universe. With the right tools, the studio can tell the stories that inspired them to develop unique pieces, spaces, and experiences for clients and partners.
Credits
Design and Art Direction
Juliana Verlangieri, Lucas Andrade
Motion Design
Juliana Verlangieri, Paulo Bueno
Photography
Melina Romano
Website Design & Development
Juliana Verlangieri, Fernando Darini