newnew is a corporate education consultancy focused on transforming companies through personalized learning. Born from another consultancy Sputnik, it brings a methodology shaped by broad market vision and by building communities that strengthen culture, purpose and everyday practices inside organizations.
Branding, Web, Social
newnew
Branding, Web, Social
newnew creates learning experiences that transform people and, with them, the culture of organizations. By combining creativity, market awareness and active methodologies, it develops learning journeys that place the student at the center as an agent of real change. This is how relevant content, contemporary practices and effective tools become part of a company’s routine. Transformation begins from within.
To shape this new moment, we designed a visual identity that balances experimentation and pragmatism. The system preserves the creative and exploratory spirit of the former SPUTNiK, now supported by a clearer, more corporate and results-oriented aesthetic. Dynamic colors work alongside a neutral foundation, while the graphic language unfolds into flexible models. This structure organizes specialties, highlights content and presents educational programs consistently across all channels.
The new visual system prepares the organization for its next chapter. A community of educators, creators and specialists who teach in a way that feels alive, connected and inspiring. With the right tools and a brand that reflects this shift, newnew positions itself as the school for a new era, an ecosystem that learns, evolves and transforms together with its clients and partners.
Credits
Design and Art Direction
Juliana Verlangieri, Murilo Fonseca
Illustration
and Motion Design
Juliana Verlangieri
Photography
newnew